A recent study, funded by the Center of Innovation for Agribusiness and other partners, gives insight into how a small change in consumer behavior could positively impact Georgia’s farmers and boost the state’s economy. The study reports that if each of the approximately 3.7 million households in the state spent just $10 per week on Georgia-grown produce, more than $1.9 billion would be pumped back into the state’s economy.

The study also analyzed the potential of individual crops, including lettuce, pecans and tomatoes among others, by comparing the amount that average Georgians eat to the amount that Georgia farmers grow. Major gaps were found between consumption and production, demonstrating that there is an opportunity to grow more and increase revenue by millions of dollars.

To learn more about the research conducted by the University of Georgia’s College of Agriculture and Environmental Sciences Center for Agribusiness and Economic Development, see the article below.